Built by me
I've learned by doing.
Case Study 01
SERA Girls Club
Community • Digital Platform • Events • Content
From one idea to thousands of women.
A community I founded for women navigating divorce, single life, and major life transitions.
- Thousands of women reached
- Private community app
- Digital programming
- Social media ecosystem
- In-person events
- Community-led experiences
Case Study 02
SERA Retreats
Travel • Community • Experiences • Brand
Taking community offline.
I created SERA Retreats to bring women together in beautiful places for intentional travel, connection, adventure, and experiences they wouldn't necessarily create on their own.
- Small-group women's retreats
- Domestic + international travel
- Retreat programming
- Guest experience
- Community building
- Brand + social strategy
In their words
What the women say.
SERA Girls Club
"I neverrr thought I would be HAPPY to be divorced and have found a community because of it?! Female friendships and community are truly life saving."
"100 days since my separation and I'm a thousand times better than I ever thought I'd be. A large part of that is just having this group."
"I have been telling everyone about this group and how it has made me feel so supported and seen and not alone in just a few days."
"I was so scared to start over at 35. SERA showed me I'm not alone — there are thousands of us, and we're all rooting for each other."
SERA Retreats
"10/10, no notes. I loved getting to go with a group I didn't really know and leave with new friends. The mix of planned activities and free time was perfect. The hotel was stunning. Can't wait for the next trip."
"Ashley was such an incredible host! From the moment the trip started, she made everyone feel welcome and included. Everything felt smooth, organized, and fun. I'd absolutely go on another trip hosted by her."
"This trip will hold such amazing memories for me. I wish I could somehow rewind back to keep reliving my time in Corfu. My 2 weeks traveling throughout Europe are memories I'll never forget — and they were so healing for me. I loved every second of it!"
"The Greece trip hosted by Ashley was an unforgettable experience! It was perfectly planned and communication was on point throughout. Traveling with strong women that have shared circumstances is empowering. I cannot recommend joining this group enough."
23,000+
Women reached through the SERA ecosystem
3,500
Retained community members on customized app
2
Communities + brands built from the ground up from personal brand
13+
Countries represented across the community